Home / Arabesca: About us

Arabesca: About us

As one of Croatia’s leading coffee producers, we are dedicated to providing you with premium quality and helping you discover the richness of flavors and aromas that each cup of coffee brings. Every cup tells its own story and we are here to help you explore new flavors, creating small moments of happiness and enjoyment.

History

1999.

Arabesca is founded and begins production of espresso and household coffee. The first Arabesca coffee shops open in Dubrava, Savica, and Zaprešić.

2000.

Arabesca becomes the first in Croatia to launch complete cappuccino production.

2001.

The fourth Arabesca coffee shop opens in Utrine.

2002.

Production of espresso pods begins, and distribution expands to Split, Rijeka, Zadar, and Osijek. Two new coffee shops are opened in Jarun and Gajnice.

2003.

A new vacuum packaging system is introduced, allowing the production of vacuum-sealed minas, filter, and decaffeinated coffee. New products, such as black and white hot chocolate, Dietetico cappuccino, and instant coffee, are launched. A coffee club in Sesvete and a coffee shop in Branimirova are opened. Arabesca participates in the International Food Fair and the Croatian Chamber of Commerce’s "Buy Croatian" campaign.

2004.

Arabesca wins gold medals for quality for its espresso Exclusive, Perfetto cappuccino, Vanilla cappuccino, and minas coffee, as well as the "Champion of Quality" gold medal for Dietetico cappuccino.

2005.

New products, including cocoa and instant 3-in-1 and 2-in-1 coffees, are introduced. The minas coffee and cappuccino line receive the “Croatian Quality” label.

2006.

The brand undergoes a visual redesign, and its first advertising campaign and national prize game are launched.

2007.

Arabesca develops its Corporate Social Responsibility (CSR) plan and donates 100,000 kuna to the Krijesnica Association for humanitarian purposes.

2008.

A complete rebranding of the product portfolio takes place, featuring new packaging with the only easy-open (EO) system on the Croatian market. The "School of Espresso" barista training course is organized.

2009.

The 10th anniversary of the company is marked with donations to humanitarian organizations and a 125,000 kuna donation to the RTL charity "RTL Helps Children," as part of Arabesca’s CSR plan.

2013.

The instant coffee range undergoes rebranding.

2014.

Ground household coffee in a tin is introduced to the market.

2015.

Certification to IFS Food version 6 (International Featured Standards), ensuring product safety for consumers at all times, is obtained.

2016.

New products, including ground Turkish coffee "Aroma" and premium ground household coffee in a tin, are launched.

2017.

A new cappuccino flavor, Irish, is introduced.

2018.

Double-sided packaging is introduced for household coffee.

2019.

A packaging system for ground coffee in a controlled atmosphere is installed, extending the aroma preservation of freshly ground coffee.

2020.

Investment begins in expanding and upgrading production facilities. A new fully automated system for raw coffee reception and storage is launched.

2021.

A new, fully automated facility for the production and packaging of instant products is opened. A new coffee roaster and a traceability tracking system are installed, automating and connecting to the existing coffee packaging facility. Compliance with International Featured Standards (IFS) version 7 is achieved, and the product safety and quality certificate is renewed.

2022.

Planned investment in production facilities is completed, adding 1,500m² to production areas. A special edition of 450g minas ground coffee with European city motifs is introduced as part of the "Towards the Euro" campaign. A major holiday advertising campaign, "Arabesca Connects," is launched. A solar power plant is installed on the factory roof as part of the CSR plan.

2023.

Major product expansion includes the launch of the first Croatian Rainforest Alliance certified cappuccino in 200g bags, as well as the first Croatian Rainforest Alliance certified 3-in-1 and 2-in-1 instant coffee. Seven different flavors of single-origin craft coffees and a new line of Classic ground coffee are presented.

2024.

Arabesca continues to follow industry trends with ongoing investment in quality and innovation, expanding its product range to meet the needs of modern coffee enthusiasts. A Home&Office line of espresso coffee is launched, along with a special edition of traditional minas ground coffee featuring Croatian city motifs. Compliance with International Featured Standards (IFS) version 7 is maintained, and product safety and quality certification is renewed.

Arabesca today

Arabesca has become synonymous with premium coffee that has been brightening the everyday life of a wide range of coffee lovers since 1999. Founded as a family business through building core values and continuous dedicated work, we have been creating products with immense passion for 25 years. Our story begins with one goal - to create coffee that is more than just taste and aroma, coffee that becomes part of your lives, rituals and moments of joy. Over the years, we have built the foundation of our success on the values of dedication, passion and a constant pursuit of perfection.

Today, we are proud to say that we are one of the leading Croatian coffee producers in Croatia, which we have achieved thanks to continuous investment in technology development, strict quality standards and of course, the unconditional commitment of our employees.

Our dedication is evident not only in our products but also in the way we operate. We have implemented the HACCP control system and obtained a higher level IFS certification, ensuring consistent quality of our products that meet your highest standards.

Inspired by your trust, we continuously develop and adapt our recipes to ensure that every cup of Arabesca coffee is unique and unforgettable. As the market changes, we stay one step ahead, constantly listening to consumer needs and trends.

Aware that every generation has its preferences and needs, we have developed a wide range of products tailored to different tastes and lifestyles. For example, our 3in1 coffee offers the perfect blend of speed and convenience for modern life rhythms, traditional ground coffee satisfies the tastes of all generations by providing an authentic experience with a touch of nostalgic pleasure and for exclusive flavor lovers, we have developed a collection of espresso craft coffees for the perfect espresso experience. And much more...

We are also working on developing a network of coffee shops that have transformed from places to buy and drink coffee into spaces that significantly enhance the shopping experience and customer satisfaction while offering top-quality coffee, all in an elegant and modern ambiance.

We are also proud to emphasize our strong commitment to corporate social responsibility. We are making significant strides in achieving the goals of our structured CSR plan – investing in a solar power plant, partnering with the Croatian School Sports Federation to support sports life of the youth, supporting youth education through the “Štikleci iz šalice” project, using Rainforest Alliance certification and developing Organic coffee are just part of the initiatives within our long-term commitment to social responsibility.

Let us offer you more than just coffee – let us provide you with an experience that will enrich your daily rituals and add a touch of magic to every day. We are proud that you are part of the Arabesca world and we will continue striving to be your best partner in the world of coffee culture.

Mission

Our commitment to quality and passion for coffee inspire us to create extraordinary experiences for our customers. With the foundation of knowledge and expertise we have built over the years and by applying the latest technological advancements in production, we are dedicated to meeting and exceeding our customers' expectations. Our mission is not only to offer premium products but also to share our passion with you and introduce you to the world of coffee culture through rich flavors and aromas.

Vision

Our vision is to be your first thought when you crave coffee — not just as a drink but as an experience that enriches your life. We aim to be synonymous with premium coffee that inspires and enhances your moments of relaxation, joy and togetherness. Through our innovation, ongoing investment in sustainability and constant search for the finest coffee beans, we strive to be not only market leaders but also change-makers in the coffee industry, leaving a lasting and positive impact on the various markets we touch.